Moy Consulting: Roof Marketing Things You Should Know Before Starting Online

So you finally decided to start promoting your business online. Now, prior to you pulling that trigger, I highly recommend you check out this video. I will be sharing with you certain things that you should know prior to you starting to promote your business online. So let's dive right in.

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For the best advice on generating roofing leads online, be sure to subscribe to my channel and hit the little notification bell so that you get notified each and every single Wednesday when I put out a new video, just like this one each and every single Wednesday.

For those of you guys who don't know who I am, my name is Mats Moy. Over the past five years, I've been helping numerous roofing companies across North America get online and start producing quality roofing leads. And a quick side note before we jump into this video, I have a few spots open for that one-on-one call with myself. So be sure to stick around till the very end of this video for more details on that matter.

Before you jump the gun…

Now, there are specific things that you should know prior to you jumping the gun with your online roof marketing. Even if you're on the fence about jumping into this online marketing, let me kind of put your mind to ease because there's many misconceptions, many myths, many facts. I myself, I've helped over a hundred roofing companies get online and start producing leads. And so I know a thing or two.

And so by the end of this video, what I'm going to share with you are ways or things that you should know prior to getting your business online, or even if you are online and things aren't going so great this video is probably gonna help you out as well. So let's jump right into it.

It's NOT rocket science

So the very first thing that you should know prior to you getting online with your roofing company is that it's not rocket science, but at the same time, it's not that easy.

Now just like most other things in life, this internet space, this online marketing is very teachable, you can learn a thing or two about this online space.

One thing that I wanna make clear here is that the majority of this digital marketing is automated, it's systems, it's machines. And so it essentially runs itself.

If you have spoken to me in the past, you'll have heard me preach this time and time again, right. All of these gurus and marketing guys, maybe try to overcomplicate it, but it's not that complicated. At the same time, I don't want to oversimplify digital marketing because there is a level of training that needs to be had prior to you jumping online.

The reason being is that you don't wanna waste any money, but more important than wasting money, I don't want you to waste any time. And so you should really get some form of understanding prior to you jumping online and trying to do whatever you feel works rather than learning from someone who knows what works online, especially when it comes to producing roofing leads online.

Know the basics

Even if you do decide to hire a marketing company, you still should know the basics so that you don't get taken advantage of. There are many, many marketing companies out there, some good, some bad, some more bad than good and so it is very difficult for you to really gauge, if someone is credible, if someone is able to provide the results that they speak.

And so you need to have a basic understanding as to how your SEO, your Google Ads, your Facebook, your Instagram, you need to understand the basics of them so that you can kind of speak the language and not be completely oblivious to what somebody is saying.

I'll give you an example. When these telemarketing companies call you out the blue and say, "Hey, we can get you on the first page of Google," now to you, this may sound like, "Yeah, the first page of Google. I mean, that probably means I'm gonna get a lot of phone calls," whereas that's not the case, that's not what it means.

All that means is I'm gonna get you on the first page of Google, but the end result for you is wanting to get more leads, more phone calls. Is there a direct correlation between the two? Yes, kind of, but it doesn't necessarily mean that that's what you're gonna get out of it.

So there's an example for you, right, getting you on the first page of Google is not gonna equate to you getting more phone calls. So that's a myth that I just wanted to break out there.

A website alone is NOT enough

The second thing that you should know prior to you getting online and marketing your roofing business is having a website, just a website alone is not enough.

Many still in 2020, still think that they need a website no matter what, that is not the case. You can still drum up a ton of business without having an actual website.

Now, the reason why I say this is because many companies out there have maybe you're one of them, you've built a website and have gotten absolutely nothing from it, because it's not enough to just build the website. You need to have a proven strategy system in place to nurture that website so that you can ultimately attract more traffic to that website. And you need a way to attract traffic.

You can't just build the website and leave it as is, you will get absolutely nothing from it. So, that is the second thing that you should know about getting your roofing business online.

Set your expectations

The third thing that you should know is to set your expectations.

Time and time again, I've spoken to numerous roofing companies over the phone, and they've had maybe a set budget of 200, $300 a month. Now, think about this for a second. What are you realistically expecting in terms of results from a 200, $300 budget for your overall online presence?

Roofing, such a high ticket item, right? A roof, you can get a roof for, I dunno, from very super, super low, I don't know, $4,000-$5,000 to on the crazy high of in the millions, right? And we're talking commercial of course, but on the residential side, I don't know, let's just average it out to about 10 grand for a roof. And you're expecting to get how many leads from 200, $300?

There's just a huge discrepancy right there, it's disproportionate as to what you're gonna be putting in versus what you're getting out. And if that was the case, everyone would be doing it. Do not expect the world from $200-$300 in budget in terms of results, it's just not gonna happen. Right and so, set your expectations.

Put things into perspective

There's this really, really good movie, "500 Days of Summer" where the main character has a really cool scene of expectation and reality. For a lot of the roofing companies that I've spoken to, their reality is that I'm gonna pay $300 every month and I'm gonna get like 20 leads. Twenty solid leads. Of those 20 leads maybe I'll close, I don't know, 50%.

That's 10 jobs, 10 full roof replacement projects at say an average of, I don't know, 10 grand. Let's just use a nice even number like 10,000 bucks. I'm gonna get 10 jobs at 10 grand, that's a $100,000, that I got back in revenue and I put in 300 bucks? It just doesn't make sense. So set the right expectations.

And real quick, if you're one of those guys, if you have hired a marketing company in the past, let me know down in the comments, why didn't it work out? What was the end result as to why the leads never came in? Let me know in the comments.

You cannot sub out everything

Now the fourth thing you should know before you get your roofing business online is that you cannot, I repeat, you absolutely cannot sub out everything.

This is a norm in the roofing industry. There are many of the other contracting industries where you get the job and you sub it out to a different crew, you just keep repeating the process and you never ever have to get your hands dirty really. You never have to actually get up on the roof, you can just hire a reliable contractor to actually get the work done.

The guys who can't actually sell or get their own jobs, they act as the subcontractor. You provide them with the work, they get it done for you, you get paid, they get a cut, and you keep doing it over and over and over.

Now, when it comes to getting your roofing business online. Sure, can you hire a marketing company to look after everything for you? The answer to that is: yes.

The likelihood of you finding a company to do everything for you is not that great. And when I say not that great, I mean of them doing a really good job. By doing a really good job, I mean actually providing and generating leads for your company each and every single day.

That is very, very hard to find. So for those of you guys who are fortunate enough to have found that company, stick with them for as long as possible, wink.

Familiarize yourself with technology

With that being said, what you need to do is to get familiar with technology. I've mentioned this in one of the previous points, you need to have a basic understanding. So from having your smartphone out, being able to log into your Facebook, post about the job that you did, and write a caption and publish it. You need to have those basic skills.

There's not much to it. It is very user friendly. These platforms, Google, Facebook, LinkedIn, they make it very user-friendly for someone like yourself, someone from the roofing industry who is not tech-savvy whatsoever to get online and publish a post about what they're doing on a day to day.

If you haven't already, be sure to check out this video, that'll show you what to do on a day to day so that you can start to produce free roofing leads in exchange for two or three minutes of your time each and every single day.

You need to have a plan

Now the fifth and final thing you should know before you get your roofing business online is that you need to have a plan. You need to have a goal. What is your objective for getting online?

For everyone, it's different, right? For the most part, for most roofing companies, the main objective is to get the phone to ring, but there are different types of campaigns that you can throw out there.

One, it could be to get the phone to ring, two it could be to build your email subscribers.

Another thing could be to build more YouTube subscribers. Shameless plug, if you haven't already, be sure to subscribe to this channel, hit the notification bell so that you get notified each and every single Wednesday.

But back to my point, you need to have a plan of execution. Otherwise, you're just gonna be getting online and saying, "Hey, I wanna get my name out there." Getting your name out there, it doesn't translate to generating more leads.

Attract traffic with a system

For you to have a system in place to generate those leads, you need to attract traffic. Y0u need to have a way to convert that traffic and then ultimately sell that traffic on the job a.k.a. sell them on the estimate.

So how do we generate that traffic? If you are looking to generate consistently each and every single month, I highly recommend that you click the link down below. Schedule a call with myself or my team and we'll walk you through the process that we ourselves help our clients generate leads online.

To give you a brief snippet, four of those ways are Google Local Service Ads, Google Ads, your website, and Google My Business. Those are four of the main ways that we help our clients get online and start to produce leads.

Now again, you need to have a plan. If you haven't already checked out this video here, it's the six steps to a successful roof marketing plan. It'll show you exactly what needs to be done so that you ultimately have the best chances at success for marketing your roofing business online.

Book a call with me

If you enjoyed this video, be sure to like, subscribe and hit the notification bell so that you get notified when I release a new video, just like this one each and every single Wednesday.

Also, if you wanna join a community of roofers, just like yourself, who are learning about this forever-changing space, be sure to join my free online mastermind Facebook group. The link for that is in the description down below.

Lastly, if you are not seeing success from your marketing plan, your campaigns, whatever it is online you're looking to produce more roofing leads for your company, be sure to book a call with me. Click the link down below, head over to the scheduling page. Let's get on the phone and figure out a plan to take your business from where it is right now to where you would ideally like to be.

Again, my name is Mats Moy, thanks for watching and I will see you next week, peace.