How To Start A Roofing Company Website For Free (Step By Step)

How To Start A Roofing Company Website For Free // In this video, we’ll be covering how to start a roofing company website for free so that you can at the very least generate a few leads every month.

Starting a roofing business is hard as it is, let's not make it any harder. Because this is one of the most asked questions I hear; how to get roofing leads online? It’s the first step to generating revenue, there’s no way around it.

Even if you know how to sell roofs. And as complicated as it may seem to you right now, creating a website for your roofing business is not a difficult task, especially when you have someone like myself helping you along the way.

So lets put this roofing business website together, from myself who does internet marketing roofers have been waiting for.

So you just started a roofing company, but a website just quite isn't in the budget just yet. Instead of going cheap and paying someone $500 to create a website for you, do what I'm about to show you for absolutely free and will actually generate roofing needs for your company.

For the best advice on generating roofing leads online, be sure to subscribe to my channel and hit that notification bell, so that you get notified every single time I drop a new video every Wednesday.

So many roofing company owners out there believe that if they pay $500, if they pay some guy $500 for a cheap website, that it's gonna magically produce hundreds of thousands of dollars worth of roofing leads. Think again, buddy. Where they got that idea from, I have no clue.

The truth is if you create a website and you don't have any means of generating traffic, pushing traffic towards that website, then at the end of the day what you're gonna have is something that looks pretty online, and it'll generate absolutely nothing for you.

It'll just sit there collecting dust, and to hire a really good company to produce results as far as generating roofing leads, it could cost you 1000, 2000, $3000 every single month. But, Mats, this is a new roofing company. We don't have that kind of resource.

That's gonna eat our cashflow. No worries, that's why you've clicked on this video. So by the end of it, I'm gonna share with you step by step. I'm gonna show you on screen how to go about setting up a completely free website that'll actually produce some roofing leads for your company.

And over the last five years, I've been helping numerous roofing companies generate online leads while becoming a local authority. And what I'm about to share with you is a much better option than coughing up 500 bucks to get a cheap website that's not gonna do anything for your company. So let's dive right in. The way we're gonna accomplish this is using your Google My Business listing.

And if you haven't already, be sure to download my nine page guide that'll show you exactly how to set up your Google My Business listing the right way, so that you can generate leads from it. Google has mad available some very powerful tools that are underutilized by the roofing industry, specifically you guys. And it's probably because you guys are not the most tech savvy, and that's okay, that's why you're here.

You're learning, you're watching videos that are gonna help you and educate you towards getting more roofing leads for your company. And again, what I'm about to show you will actually outrank and actually produce more roofing leads than anything you were to cough up $500 for, so you're in the right place.

Let's go ahead, and let's show you how to do it onscreen. You're gonna see me here in the corner. I'm gonna share my screen. I'm gonna show you exactly step by step how to set up a website that's completely free that'll actually produce results for you, so let's dive right in. Hey, I'm over here now in the corner.

All right, so in order for you to get started on this whole thing, you will need a Google My Business listing. Otherwise, you cannot do it. And fortunately for you, being in the situation that you are in right now, creating a GMB listing is 100% free. All you need is a Gmail account. You also need to verify the listing of course, just to make sure that you're legitimate, you have a business, and Google can kinda see those things, okay. So if you haven't, again shameless plug. Download my nine-page guide. It'll show you how to set everything up from start to finish.

All right, so go ahead and do that. Once you have, you can then come back to this video, and then you'll be able to set up the rest of the things that we have going on here. So looking at the screen, what we're first gonna take a look at is I'm gonna be using my own Google My Business listing as an example for the sake of this video, so that you know exactly how to go about changing things and moving things around. So this website that we're gonna be creating is based on a combination of things that we've already set up with your Google My Business listing.

So if you look at the info, take a look here. If we take a look at the info, there's a bunch of information in here, bunch of links and things of that nature. There's reviews, there's photos, services, and there's a bunch of different things that you've already filled out. And so the beauty about this is your website is gonna be a combination of everything that you've already done, so there's not legwork on your end.

So I'll just show a simple way for you to just activate the site, get something up and running, so that you can generate those roofing leads. So, we'll head over to the website tab of the Google My Business dashboard. We're gonna go ahead and click on that. I have already gone ahead, and I've already set this whole thing up. Now I'm gonna just show you how to go about different options and things of that nature. So I'm gonna go themes. There's only a certain amount of themes that you have available to you here. Right, so different colors, you're obviously gonna try to pick the one that matches your company the best as far as colors. So we'll go ahead and pick those.

This is all that's available to you, so again, it's a free thing, and it's actually gonna generate leads. Don't get too caught up in what it looks like, more what is gonna produce for your company, okay. Again, it's free so don't be too picky. All right, so I went ahead and picked dusk. This is really the only option for you here, so I'm gonna click check mark to confirm the color, so if I wanted to change it, we click themes. You go ahead and click that, and it'll go ahead and check mark and change it. There's a few variations when it comes to the themes themself. It's just really the color, as well as the font. I'm gonna go ahead with dusk, because it best matches my brand. And so that's what I'm gonna go ahead and pick.

Next we're gonna go to edit. Here, there's a nice button over here. If you hover over it, it changes colors. We're gonna go ahead and select what's most applicable for us. For me, it's make an appointment. For you, it could be call now, contact us, get quote. That's probably the one that's gonna work best for you. Get quote, so if I go ahead and click on that, you'll see that it's reflected here, and it'll actually change, all right. Next, we have text, right, it's a headline. What's gonna be best for you? Here is where we wanna speak to the prospect. We wanna speak directly to them.

Why should they contact you? Think unique selling point. What makes you different from all of the other roofing companies out there? This is where you wanna highlight that. And here's what makes me different from all the other, let's call them lead generation companies, or people who can provide roofing leads. I help roofing companies generate local online leads. That is what I do. I don't work with any other type of company whatsoever, just roofers, all right.

Description, here's where you can kind of say where you service, what kind of company you are, so you can say something along the lines of, "Roofing company in Toronto." All right, I am originally based out of Toronto, just in the suburb, just outside of the city, but for the most part, I am in Toronto, and so what I would say if I was a roofing company, is "Roofing company in Toronto." And let me know, comment down below, how many of you guys have actually created a website and just hoped that it would generate leads for you while doing absolutely nothing to generate those leads? Comment down below, comment guilty, and let me know in the comments if that's you. Summary header, so think again unique selling point.

Why should people contact you? Maybe you might wanna think about what you specialize in. Maybe it's a flat roof, you only do flat roofing. You might wanna say that that's exactly what you do. If you only service property managers, building owners, you might wanna write that in there, right. So that is what you can write. Me, for example, I get roofing companies results. That is what I do. So think unique selling point again. Again, this is very simple, straightforward. Just go ahead and fill those out, and where it'll show up is, if I scroll down, and we'll scroll back up so you get an idea, but here, "We get roofing companies results," so this is like a header title that you're gonna wanna fill out. And then under that is gonna be a description, right. So think more about us. What should we know about your company? Who are you guys, how long have you been in business?

What kind of roofs do you guys do? What areas do you service? Things of that nature, so throw that in there. For me, digital marketing expert who helps roofing contractors grow and scale their business from effective digital marketing campaigns, and personally manages large ad spends on behalf of clients and has been consistently able to demonstrate a return investment for his clients at budget. All right, so that is a summary of what I'm able to do. So you're gonna wanna do the same thing. So you're a roofing company based out of Toronto.

You guys do flat, shingle, metal, tile, 2PL, PVC, whatever it is that you do, and you do it for both residential and commercial. So throw in a about you, how long you've been in business, things of that nature. All right, so you can go ahead and customize some of these. You can add bold, you can bold to letters, italicize, underline. You can add links even if you like, right, but if you don't have a website, then maybe you wanna link to your Facebook page or your LinkedIn or your Instagram. You can throw those in there, right, so, for example, if I click this, Instagram, and I can highlight this and click link, and then link into my Instagram. So Instagram.com/matsmoy and hit okay.

All right, so if I go ahead and click on that, for example, but when I make it live, I'll show you exactly what that looks like. But for the most part, you have an Instagram link here that people can visit and see some of the work that I've done. So we'll go ahead and click check mark, because that is all that you can do as far as editing the text, all right. Now scrolling back to the top, we have different options here, and these are not customizable. These are just the options that are shown to you as far as what's available as far as options go. So let's go to photos.

Here is where you're gonna start to dump all of your the best photos that you have of your roofing work that you've done out there. So if we click here, and I show you these are some photos that I've added here. You can either add images here, or you can dump them in the photos section, and they'll be placed in here. If I click add images, and I wanna select a photo. Dumping a photo in here. It's gonna upload, upload, upload until it's done, and voila, there's an image. That's how you go about adding images. If you have 'em on your computer, just go ahead and select 'em, and drop them in here and they'll show up. More images, the better form, right.

And every single time that you upload an image to your Google My Business listing, like I've shown you in the guide that you've already downloaded, right, you're gonna want to see that it shows up here on your website. So it's almost like you're doing one thing, and it's automatically being updated to your website. The same thing goes for any reviews that you get. They automatically get updated to this website. Right, and this is what I like about this.

There's a constant update feature going on. It's all interconnected so that you can just do it one time from your mobile phone, for example, and it'll show up here on your website. The same thing goes for the post feature. If you have any posts, you can create them directly from here, but if you follow the guide that you've downloaded already, you can go ahead and upload those directly from your phone, and they'll show up on your website. Now this is what makes this Google My Business site so powerful. There's constant updates going on, right, from you, from the work that you're putting in, and this is what Google likes to see with websites. A lot of business owners, roofing company owners, they create the website, and they just leave it as is and expect leads to just happen to come in.

That's not how this is gonna work. You need to be able to constantly update fresh content on your website. Otherwise, you can expect absolutely nothing. Why should Google reward you for doing nothing? That's just the nature of it. Right you need to constantly upload new things to your site, so that Google sees that you're active. It is a ranking factor, all right, so keep that in mind, and that's what I like about this Google My Business website.

This is gonna be much better than any $500 website that you managed to scrape up and put together and slap on the internet in hopes that it's gonna generate leads for you. That's not gonna happen. Okay, so, lastly we have the more section here. If you wanna get fancy and buy an actual domain name, it shows you here that you can download a specific domain.

You can go ahead and do that. Tips for customers, there's not much else going on here. I'm gonna go ahead and unpublish this, because that's not what my main website, so I'm gonna unpublish this so it doesn't confuse anyone. But just to give you an idea, or you know what let's go ahead and publish it, and then we'll take a look at it, so you can see exactly what it looks like, so let's view. So Moy Consulting roofing company in Toronto. So this shows up up there. You can get a quote. Up here, get a quote, make an appointment, call now.

You have options here, updates, testimonials, about us, gallery, contact. So this'll take you directly to the section of the page. It's a one page website, right, and so much information here. Here I actually skipped over this part, so let's dive right in. This banner here, you can go ahead and use a website like Canva.com, completely free, where you can create an account using your Gmail account. It's very simple to set up. Just head over to www.canva.com, and you can go ahead and create a design.

You can look for Google, and click Google+ header, and then here, you have so many templates available to you, and all you have to do is swap out your logo, change an image, so here's an example, right. You can go ahead and put in your company information, maybe change the logo here, and then change the background, right. You'll go ahead and upload a photo up here, and some of those are some of my photos. You can go ahead and drag that in there. Let's try that again. Drag it in, boom, and then put in my company information, my logo, done, and then you can download it.

Very simple, drag and drop type builder system that you can utilize to your advantage to create something that looks like this, okay. Okay, so that's pretty much it in a nutshell. What you're gonna wanna do lastly is obviously just publish the website itself to make sure that it's live and just utilize that. Okay, again, if you wanna get fancy, get a domain name.

You can buy it from Google if you like. If not, you can leave it as is. Your website URL would be up here. You can go ahead and customize it, but this is what you can now use instead of that cheap $500 website that would do absolutely nothing for you. So you now you have a functional website that will actually outrank some of your competitors, and get some phone calls coming in for your business.

You'll be well on your way to starting a roofing company that's actually gonna get some leads. And to help you even further, I have a free video case study specifically for roofers where I will share with you exactly how to generate 20 plus roofing leads every single month, so that you can be well on your way to generating more. The link for that is down in the description below.

And if you wanna join a community of roofers just like yourself, I also have a free Facebook mastermind group where I share up-to-date strategies that'll help you generate more roofing leads online. The link for that is also down in the description below.

And lastly, if you liked this video, and you wanna see more videos like it, be sure to give me a thumbs up, subscribe to my channel, and hit the notification bell, so that you get notified every single Wednesday when I release a new video. And again, my name is Mats Moy, and I will see you next Wednesday, peace!

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Moy Consulting
60 Queen St E #103,
Brampton, ON L6V 1A9, Canada
https://goo.gl/maps/hodRjHCYkvtjSwFW8